Banners have been the quintessential marketing and advertising vehicle for creating brand curiosity, promote special sales and events, and pretty much the go-to offline marketing strategy for ages. You can see vinyl banners at school, outside small businesses, at malls and pretty much anywhere you turn; there is one. They are inexpensive, durable and impactful in driving leads and foot traffic towards business.
Banner printing services are aplenty and understanding the different types of banners will help you articulate your needs and requirements better.
Here are different types of banners and their features. An experienced banner printing services will be able to guide you to choose the one that best works for you.
Clear visibility and instant intrigue are what outdoors banners provide. Usually made of vinyl, large outdoor banners can be as informative and attention-grabbing without being expensive. Experienced banner printing services can provide high-quality vinyl banners that can withstand the elements for a considerable time without getting faded.
Modern fade-resistant inks can further extend the banner service life. Make sure to ask for those from your banner printing services.
Excellent to showcase your business and branding indoors at trade shows, malls, conventions, and large stores, indoor banners are the ultimate promotional channels, as they are big and easy to spot in a large area. They can be used as display pieces for special promotions in stores. As most customers would be at a near distance, the size of indoor banners needn’t be huge, and placement at a strategic location can add on much to your advertising efforts.
Make sure to specify the purpose of your banner printing services, so they can choose the right colour scheme to be visible in low lighting as well. Since indoor banners aren’t exposed that much to the elements, they can last a long time. Professional banner printing services will ask you the right questions and put considerable thought into the message and typography so it can be used all year round.
Hanging display banners
Hanging display banners are self-sufficient banner display systems that need not be hung on permanently. It is a great choice for promotional events, as they can be propped by anywhere and be rolled up again for travel and storage convenience.
Hanging display banner printing services will help you with the entire display system. In addition, they will provide eyeletting with sturdy grommets for easy hanging anywhere you wish.
Large Printed banners Billboards and large building facade banners are typical of large printed banners. Professional banner printing services with contemporary large printing services can offer such large-sized banners.
Large banners are perfect for grabbing attention from long distances, and banner printing services will break it down to pieces so that when installed, they provide a single cohesive image.
Used in concerts, festivals, car lots, advertising on freeways, these large banners find multiple purposes. First, they stay sturdy and durable for a long time, ensuring creating brand curiosity.
We at Print My Sign offer tailor-made banner printing services in bulk. All you need to do is pick the banner style that suits your business, and our team will handle the rest. We offer banners in various sizes, shapes, and materials that are suitable for indoor and outdoor use.
Need a banner for outdoor? We specialise in designing durable and long-lasting banners that can withstand harsh weather conditions. Our banners remain unaffected and are water and UV resistant. With over 10 years of combined experience, we have learned what it takes to develop one of the finest and high-quality printing products that can be customised to any size and shape.
The current business climate is extremely competitive. It takes a creative approach in marketing that will grab the attention of your prospective customers and draw them in for walk-ins or engage with your business. One of the most compelling and fool-proof ways to attract is by advertising with shopfront signs and creating a brand presence with vivid and bright signs in Geelong.
However, it is imperative that you put the right foot forward with your signs printing in Geelong. Whether it’s your business signage out at the front visible to the commuters and walkers or branding signs with your logo at multiple locations in your servicing areas, many factors go into making impactful and eye-catchy signs in Geelong.
Understanding these factors such as typography, size, location, and colour can help you communicate better with the designers and the signs printing company in Geelong to design a signs printing strategy that works seamlessly with your marketing efforts.
Seasoned signs printing companies provide excellent guidance with your design strategy apart from providing top-notch quality signs.
Here are some of the vital factors we believe will help you get more bang for your buck by generating leads for your business:
1. Keep the signs printing in Geelong simple and minimal
Your business signs are a gateway to your business, and the signs you print in Geelong must be simple and clutter-free designs. Business logos make for excellent branding and images with a tagline, will create intrigue and incite their curiosity to learn more. That is why business signs in Geelong need to be visible clearly, even from a distance. A simple, minimalistic design will help you achieve it.
2. Colour scheme of your signs in Geelong
Keeping in line with ‘keeping the sign simple’, the choice of colours will help you make your design simpler. Seasoned professionals will suggest using no more than 3 colours to get your signs printed in Geelong.
3. Colour contrast
Signs are made up of text and graphics and choosing the colour contrast – a dark background with a light colour foreground graphic and text is sure to create visible contrast that even an unintentional passerby are sure to notice. All it needs is 3 seconds to create curiosity, and colour contrast signs in Geelong will capture attention. That is why the black and white colour contrast works so well in business signs printing.
Knowing where your business signs will be put up will help design the signs for higher visibility and marketing performance. Starting with location will put the size of the sign in perspective, and expert designers can work their way around making sure the sign is functional and visible to your prospective customers. For example, if you need signs in Geelong for the roadside, then importance is given to the font, and keeping them bigger and brighter will catch the eyeballs of the people both walking and driving by.
Size doesn’t only refer to the size of the signs to be printed, but rather the font size on the sign. When you need people attention, the first line (headline) needs to be big to hook the customer’s attention, followed by the different sizes of the other lines that support and build on the first line.
Print My Sign offers an array of services related to digital printing. We are proud to be the number one choice of our customers. The reason our clients rely on us is our dedication to providing quick and quality printing services.
We consider the following factors before coming up with a design plan.
● Shape and size
● Choice of material
● Environmental conditions
● Target audience
● Colour combination
We believe that innovative signs have the potential to increase brand curiosity.
When you need impactful and quick-communicating print materials either to advertise a business or to promote events or, in general, put up awareness information, custom posters are ideal. Many custom poster printing companies can help you with excellent design ideas and stellar print quality on posters, regardless of the quantity you need. Companies like us are equipped with the latest large format digital printing machines in various substrates and an in-house design team to help you get it right every time.
Over the last ten years, we have seen clients make simple and easily avoidable mistakes that become expensive to correct after all the printing materials are ready. That is why in this article, we are discussing the most common custom poster printing mistakes that can be easily avoided by clearly communicating your requirements to the printing staff and enjoying a hassle-free printing experience. Some of these mistakes are:
1. Not knowing the number of custom poster prints needed.
At Print My Sign, we have both digital and offset custom poster printing capabilities. Based on the number of posters needed, we can choose either one. When you need in bulk quantities of more than 250 and upwards for poster size less than 22”x28” offset printing is a great solution for crisp quality and cost-effective rates. For larger-sized posters with less than 100 numbers, we can digitally provide quick and vivid imagery filled custom poster printing.
Offset printing takes time to set up but can churn out custom poster printing in large quantities within 48 to 72hrs. If you are unsure of the numbers, then it would be expensive to go for a second run of the print than it would have been just to print the larger quantity in the first run. Plus, there is obviously going to be timeline delays that will have a ripple factor.
That is why we make sure to ask and double-check the quantity before we go ahead, so you can be sure and get your custom poster printed that aligns with our timeline and budget.
2. Sharing files in the wrong format
This is a typical mistake when our clients want to change a design meant only for digital consumption into custom posters to be printed; then, they just share the original digital files. However, designs files for poster printing need to be of a particular size and in a particular file format that is readable by the new-age printing equipment, or sometimes the unsuitability of the file format will only be made clear after the first run of posters printing is over, which is an expensive way to learn about it.
When we don’t have the right format, there could be delays in setting up the printer and queue the project to achieve the desired deadlines. Therefore, we require PDF formats for custom poster printing, only PDFs and not any open formats or doc files. Based on the requirement, some printers may ask for a TIFF file and might even instruct you to specifically export your file in the way they need, all to ensure that the poster quality is the best possible.
At Print My Sign, we ensure that you have shared the right file format with us when we take on the project and will revert immediately if we need a different format.
3. Sharing files with low resolution
Custom poster printing requires a resolution of 300 dpi. Anything higher would be redundant and will result in a longer processing time. However, the most common mistake is using online designs optimised for screens for poster printing, which is a low dpi file (70 dpi). Foremost, it’ll result in a pixelated output without clarity and costs money for the first unsuccessful run. So, make sure the poster design is 300 dpi and more.
4. No allowance in design for bleed
Bleed in custom poster printing is the allowance provided in the design to have a boundary that extends beyond the cutting line. Bleed is an important parameter, especially when you need a complete edge-to-edge poster without a white edge. Forgetting to include the bleed allowance will only leave an undesirable white line edge.
5. Fonts that didn’t replicate when converted
While it might be visually appealing to include new fonts and styles, it is important to check whether the fonts can be replicated on a poster and that the printer can accommodate the font. Hence, most printing services suggest using standard fonts that can be easily replicated.
6. Be mindful of the colours
What you see is not what you get when it comes to translating the colours on your computer screen into a poster. Understanding that the digital or offset custom poster printing machines have a unique colour scheme will
help you translate your screen’s colouring onto the poster. The computer has a backlit screen that works with RGB colours, while the printers use the CMYK (Cyan, Magenta, Yellow, and Black). So, when designing a poster for print, make sure you use the CMYK colour space to get all the vivid colours you imagined.
Have a design in mind for your next poster? No worries. Print My Sign is here to provide you with high-end custom poster printing services. You can count on our team of printing professionals. Call 03 5250 5132 to discuss your project needs with our expert team.
The Ultimate Guide To Types Of Printing Services in Geelong
Printed marketing collaterals are the foundation for offline marketing and branding strategy for any business. Whether it is shop front signs, outdoor banners, and promotional custom signs or even a simple thing as a business card, printing materials are essential to promote your business and ensure it reaches your potential customers wherever they may be.
To achieve a highly vibrant print quality, whether it’s for marketing or packaging, you’ll need the support and guidance of printing services in Geelong. And this article will help you navigate the many printing options and technicalities involved in customised printing services, so you’re in a position to communicate and understand clearly your requirement to printing professionals.
What are the different types of printing out there?
As a business or an organisation choosing the printing services in Geelong, you’ll need to understand the different types of printing services. And based on what is best suited to the specific needs, you can choose from the following:
● Digital Printing – When you need low-cost, and high-quality printing materials, then digital printing services in Geelong will help. You can get bulk orders printed and ready that are best suited for direct marketing efforts, such as leaflets, brochures, etc.
● Offset Printing – When you need large quantities of marketing and packaging materials with excellent colour reproduction and vivid imagery without paying high prices, offset printing will be your ideal choice.
● UV printing – With this style of printing service, you’ll be able to get special effect infused printing materials with impactful and stunning visual quality.
● Lenticular printing is specialised in Geelong for when you need your images to pop out and grab attention. This style of printing service is for 3D images and other effects.
Knowing how best you can execute your marketing strategy using these different printing services in Geelong will optimise your efforts towards increased revenue.
Should you opt for experienced printing services in Geelong?
Having a seasoned and experienced professional printing service as your printing partner will ensure your time and money are saved. We say that because professional printing in Geelong is not as simple as stacking up papers and pressing a button at your office. It involves understanding the requirements of the projects, ensuring the substrates are aligned each and every time and that the print quality is consistent. Our experienced printing service in Geelong has no shortage of knowledge and wouldn’t need a repetitive process to get it right. In other words, we are saving you time and money. You can trust experienced professionals to get the job done right consistently. In a fast-paced business world, ensuring all your marketing collaterals are exactly as the first copy is sure to reduce stress and help get more conversions.
Here are few pointers that will help you filter through the novices and partner with the seasoned and experienced professional printing companies in Geelong.
● Capabilities to answer all questions related to printing with ease
● Provide guidance and suggestions with your printing strategy to get it right the first time itself
● Have the protocol to check all measurements and requirements before printing the bulk of the project, helping avoid expensive mistakes
● Quality control is in place so that when you receive the printed materials, you’ll know that each one is up-to-the right standards, with no mistakes
Generally, your printing partner in Geelong should be an active extension to your marketing strategies and not just another printing service. Only an experienced company can offer you that.
Are there eco-friendly options?
Climate change has made many individuals and businesses opt for eco-friendly and sustainable practices in their everyday lives. One such practice is to be associated with printing companies in Geelong that incorporate sustainable printing solutions. For example, LED UV printing, recycled paper, and carbon-balanced paper help reduce carbon emissions and reduce the wastage of energy for drying.
At Print My Sign, as a contemporary company that understands its responsibilities to its clients and the planet, we incorporate many energy-
efficient means with fewer chemicals use for our everyday printing solutions in Geelong without compromising on the quality of the print.
Will the printing company in Geelong understand the nuances of your particular industry vertical?
When you choose a printing service in Geelong, you’ll expect reliability and promptness. They are able to reduce hassles for you by understanding the unique needs of your business vertical. For instance, having worked with similar businesses, they’ll be able to guide through many choices and decisions, which will affect the business. For instance, when printing labels for horticulture or food produce clients, the printing solution in Geelong would suggest waterproof and resilient substrates. For educational needs, they might suggest lenticular printing to have more vivid imagery.
Such intangible suggestions are possible when printing companies in Geelong have worked with similar industry verticals and understand the deeper intricacies.
Print My Sign is a locally owned and operated printing solutions company in Geelong. With over a decade of experience provides one-stop-solution for businesses in the CBD and surrounding areas. We use the latest printing technology with many sustainable options at affordable prices. We are well equipped with an expert team of designers and printing staff to guide you towards a sound printing strategy.
Connect with us today to discuss your business printing needs in Geelong.